Thanks to Mindboom, iCore was able to explain its solutions in a simple and effective manner.

iCore is an IT company that provides system and integration solutions to automate and enhance business processes, helping companies use data in new, innovative ways. They aim to make automation accessible to everyone, including those working outside the IT department. With Mindboom's assistance, they can now explain their complex IT solutions in an easy-to-understand manner.

"The first time someone understands what we're talking about"

iCore and Mindboom have been collaborating for many years. Their partnership began after iCore had long felt a need to visualize their solutions in a way that makes them easy to understand. They had meetings with several graphic agencies but hadn't found what they were looking for.

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"After the meeting with Mindboom, we looked at each other and said: What just happened there? It was the first time someone actually understood what we were talking about," says Thomas Madsen, marketing manager at iCore.

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Mindboom's team has high technical competence and the ability to efficiently sift and categorize information to identify the most important parts. After discussions with iCore, they quickly grasped how iCore's solutions work and then developed visualizations to explain them in a simple way.

"The entire team is incredibly competent and brimming with ideas. They absorb the information we provide them, mold their thoughts, and come back with really good solutions."

— Annika Jörs, Marketing Coordinator at iCore Solutions.

"From an Excel spreadsheet to an interactive configurator."

Thomas recounts an occasion when he, along with his colleagues, developed an Excel sheet detailing the ecosystem of e-commerce. This ecosystem encompassed a variety of systems and applications for retail, logistics, and transportation. They realized that a graphical overview would make their work more understandable for other businesses and clients. Thomas pitched the idea to Mindboom, who suggested making it interactive as well. Together, they developed an interactive configurator that shows iCore's customers what their system map looks like—or could look like.

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"With this configurator, the customer can select all parts of their ecosystem and see how they fit together. They can then save the integration map and have it sent directly to their email," Thomas explains.

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The configurator is user-friendly and aligns with iCore's graphic profile. In addition to the configurator itself, Mindboom also created an animation that quickly and easily visualizes the configurator's function and the value users receive.

"During an expo, when we showcased the configurator, there was a visitor who immediately exclaimed, 'I should have had that solution a year ago!' This truly demonstrates Mindboom's competence in explaining something complex in a quick and easy manner."

— Thomas Madsen, Marketing Manager at iCore Solutions

Mindboom receives warm recommendations

For iCore, Mindboom is a creative collaborator. They have been engaged by both the marketing and development departments to create new designs for the website and the design for the development of My iCore, iCore's customer portal.

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"Mindboom has provided us with a clear visual language for a technical operation. This makes it easier for us to discuss issues and demonstrate solutions, which has helped us tremendously and facilitated the sales process," Thomas explains.

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"We highly recommend Mindboom," says Annika. "In addition to being very professional, they are also incredibly pleasant to work with. It's always a great atmosphere."