Zooma chose Mindboom as a long-term partner.
Zooma has worked with Mindboom since the beginning.
Zooma is a market consultancy firm composed of a team of internal and external creators and project managers. They deliver a comprehensive range of marketing services, including strategy, implementation of digital tools, interactive productions, and visualizations. Among the team members is Mindboom.
The collaboration with Mindboom dates back to 2014. Since then, Mindboom has been an integral part of Zooma's team, playing a key role in delivering quality services to clients.
For each client project, Zooma assembles a team with the necessary resources and expertise to meet the client's needs. In these projects, Mindboom contributes by creating animations, interactive demos, 3D visualizations, and Unreal productions.
Ingrid Wallgren, client manager and project leader at Zooma, explains that despite working in different constellations for each project, they always operate as a unified team with a shared work process.
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Converting complex information into easy-to-understand visual content
The customer projects that Mindboom is involved in are often for IT and technology companies that need to clarify and explain their complex solutions. Mindboom is usually tasked with explaining a complex process in an inspiring and simple way. They develop the idea, the design concept, and the solution to explain the structure. Once Mindboom has created the design, graphics, and animations, the programming is handed over to other developers in the project team. When all parts are complete, the comprehensive solution is delivered to the customer.
Ingrid also mentions that Mindboom contributes a high degree of innovation to the projects they are involved in, constantly coming up with new ideas and perspectives to solve the customer's specific challenges.
"What is fun about Mindboom is that they often come up with new ideas and stay ahead of what the customer is asking for, and we have a dialogue about it together."
Visualizations that facilitate customer dialogue
The result is a clear and easily understandable visual representation of a product or process that would otherwise be difficult and time-consuming to explain. Tech companies get a solution that simplifies and enhances their communication with customers.
"The projects involving Mindboom add significant value because they improve communication between tech companies and their target audience. The visualizations create a clear understanding of the benefits a particular solution can offer. Messages become clearer and more convincing as the value is better understood," says Ingrid Wallgren.
After collaborating with Mindboom for over 10 years, Zooma wants to continue this successful partnership.
"We feel very confident in our collaboration and find their work to be of high quality. We would absolutely recommend Mindboom. Besides their expertise, they are also a great team and fun to work with, always bringing high energy," Ingrid states.
